People don’t trust companies; they trust people.
People buy from people and there are a number of ways you can show your customers why they should trust you or your business over your competition on social media…
~ Here are our top 5 tips ~
1. Engage With Your Audience
Active engagement is crucial on every social media platform to build a positive brand experience, and develop meaningful relationships with new and potential customers.
A lack of engagement shows you don’t value your audience. They have taken the time to effectively say hello when engaging so ignoring them is like walking into a room and ignoring them.
2. Be Authentic: Be Human
Let your personality shine through as a person or brand.
People are far more likely to interact with a real person who engages their attention by making them feel an emotion.
Sharing things that make you go “Wow” whether it’s something really amusing, really inspiring or just really helpful, is key to building confidence and trust in you and your brand.
There’s also nothing more off-putting than a generic robotic response to an enquiry, question, or comment on social media. Humanizing any social media interactions with your audience will help you make those vital trust-building connections and long-term relationships.
Audiences also want to know there’s an actual human/s behind a brand. Behind the scenes, stories on social media are an excellent way to really involve your audience with the day to day running of your business. You might think it’s boring to your audience but you’d be surprised how interested people actually are.
3. Be Transparent
Transparency is about being open and honest about the running of your business.
Being transparent doesn’t mean oversharing every single detail of your business with your audience but it does involve the following:
~ Admitting to your mistakes and explaining how you are going to rectify the problem
~ Responding quickly to your audience/customers with honest responses to their questions, complaints or queries.
We highly recommend you start doing this straight away if you aren’t already.
4. Share Customer Testimonials
Sharing genuine customer testimonials on social media is a great way to build credibility and trust with your followers while increasing the likelihood that potential clients or customers will choose you over your competition.
Sites like TripAdvisor, Trustpilot, Google My Business, and Facebook are excellent options for gathering reviews from your clients but if you are solely using Instagram you can simply dedicate some time to asking some of your customers for a short testimonial. If you have provided a great service, they will be very happy to provide this, if they have the time.
5. Encourage & Share User Generated Content
Audiences and consumers want to see real people using a product before they invest in it.
Encouraging customers to share their photos and videos of your products on social media is a great way to achieve this.
Consumers today, want to share their feedback, and these humanizing posts/stories about products and services are trusted by other shoppers.
You can then reshare this content to your own social media accounts too and customers are always delighted when their content is reshared.
So that concludes Greenbank Marketing’s top tips for building trust with your future customers. Possibly the single most important element of any business’s social media strategy.
If you found this blog helpful you may find “10 Tips to a Successful Instagram Strategy for Small or Start-up Businesses” helpful too.
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