Should your business be on TikTok?

It’s a question we get asked all the time and the short answer is likely to be yes but not always!

But before we dive in, let’s just take a look at some interesting facts about Tiktok.

Facts about TikTok

TikTok is a video-sharing social media app, launched in 2017 for iOS and Android in most markets outside of mainland China; however, it became available worldwide only after merging with another Chinese social media service, Musical.ly, on 2 August 2018.

The TikTok algorithm being based on content engagement rather than social connections (like other social media platforms) means the content feed gets even more personalised, relevant and inviting over time. Often leaving you losing hours on the app!

TikTok now has over 1 billion users and 70% of users say that they’ve discovered new products and brands on the platform.

In the month of January 2022, TikTok had over 8.9 million active users in the United Kingdom. With an estimated population of 67 million in the UK, that’s 13% of the population on the platform.

TikTok statistics show the app’s popularity is projected to steadily increase in the UK with Statista predicting there will be 15 million UK TikTok users by 2025.

So, should your business be on TikTok?

The first thing to consider is your social media marketing strategy and whether the app is going to help you meet the goals you’ve set within your strategy.

This will help you decide if marketing on TikTok will help you increase your revenue or your brand’s reach.

Here are some of our top tips we think you should consider to help you reach your decision.

Is your target audience using TikTok?

As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using TikTok. By comparison, just nine per cent of those aged 26 to 35 years were using the app.

If that demographic is your target audience, you should consider adding TikTok to your social media marketing mix.

Is your product or service highly visual?

With video being TikTok’s only form of content, businesses that feel they can create video about their product or service should consider the app.

It’s going to be much easier to create video content for Business to Consumer products than Business to Business products but B2B’s shouldn’t totally dismiss the app without researching it first.

A service-based business will also find it harder to create content on the app but a skilled social media manager will be able to create engaging TikTok’s to ensure you are hitting your social media goals.

Can you provide value to/inspire your audience on TikTok?

Think about what value you can deliver to your audience that aligns with your industry. Could you create step-by-step educational guides, inspiring before and afters or quick tips?

Videos that leave viewers feeling inspired typically perform well and are more likely to appear on TikTok’s For You page.

Would your business benefit from influencer collaborations on TikTok?

If you’ve answered ‘yes’ to all of the above questions, then this is a bit of a no-brainer.

TikTok is a haven for businesses looking to work with Influencers to increase brand awareness. You’ll find influencers at all levels from nano influencers through to mega influencers.

Collaborating with influencers can help you reach new audiences and build brand trust by reaching out through someone they trust. Something that might take you as a business years to build with your audience.

If you’d like to chat to a member of our team about getting set up on TikTok or you’d like one of our team to manage your TikTok account for you just drop us an email or fill out a contact form and we’ll get back to you straight away.