Here are some of the latest Tiktok & Instagram updates ~ September 2022.
TikTok Updates September 2022
Search now more prominent
While TikTok may be known primarily as a social media platform for sharing short videos, it is also becoming a powerful search engine.
TikTok is making search more prominent in the app. You’ll soon see a larger search box to the top right of your screen.
This update follows recent industry research indicating that TikTok has become Gen Z’s search engine of choice. Nearly 40% of Gen Z members (born from 1997 to 2012, according to the Pew Research Center) prefer TikTok over google for location-based online searches!
Captions/Post descriptions now 2,200 characters
TikTok users can now type up to 2,200 characters in their posts’ descriptions.
Expanding the length of video descriptions allows you to include more details and keywords that will improve your content’s discoverability in search.
So, make sure your captions are packed with your most relevant keywords.
Instagram Updates September 2022
Instagram Stories just got longer!
Stories up to 60 Seconds will no longer be split into 15-second segments.
What does this mean for you and the user?
For the user, it means they will no longer need to tap the screen to move on to the next story.
What do you need to do? You need to make sure you have an incredibly engaging hook at the start of your story. A hook so engaging that they will feel the NEED to watch the whole story right to the end!
There is a greater risk now of losing your audience’s attention far quicker as they may only need to tap once to move on to the next brand in their stories.
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